Case study: ecommerce marketplace
Case study
B2C & B2B marketplace
A multi-vendor marketplace with catalogues, negotiated pricing for business buyers, and integrations to ERP and payment gateways.
The programme covered discovery, UX, checkout optimisation, seller onboarding, and a moderation workflow so the operator could scale third-party listings with confidence.
Challenge
Legacy monolith checkout could not support split shipments, multi-currency promos, or seller-specific SLA rules. SEO and structured data for thousands of SKUs needed automation.
Solution
- Headless storefront with SSR for SEO and a dedicated search index with faceted navigation.
- Seller portal with KYC hooks, catalogue APIs, and dispute tooling.
- Payment orchestration and webhook-driven order state for warehouses and 3PL partners.
Outcome
Improved conversion on mobile, lower cart abandonment after shipping estimator fixes, and operations able to onboard new seller categories in days instead of weeks.